Get Your Nonprofit Found and Cited by AI
2026 edition. Covers the United States, the United Kingdom, German-speaking Europe, the EU and smaller markets. Your nonprofit can rank on page one of Google and still be...
Being found in Google and being cited by AI answers are now two jobs. Structure, sourcing, and the technical work that decides both.
How search engines and language models actually pick what to show, and what that means for a small comms team.
9 pieces published
2026 edition. Covers the United States, the United Kingdom, German-speaking Europe, the EU and smaller markets. Your nonprofit can rank on page one of Google and still be...
2026 edition. Covers the United States, the United Kingdom, German-speaking Europe, the EU and smaller markets. Your nonprofit can rank on page one of Google and still be...
Picture a food bank that publishes a careful page on how to volunteer. It ranks on page one. Then someone asks Google the same question, and the answer at the top of the results...
Generative AI search changed the rules of digital marketing faster than the industry has managed to absorb them. Brands have spent the last several months racing to adapt their...
The last three core update cycles have confirmed something that sounded like marketing-blog conspiracy theory just two years ago: Google no longer rewards a good ranking with a...
In March 2026, Google rolled out one of its most aggressive crackdowns yet on what it calls "scaled content abuse." Sites that had been publishing anywhere from 50 to 500...
For years the goal was simple: rank first, get the click, turn the visitor into a customer. Now there's another layer between you and that visitor. Someone asks an assistant a...
For two decades being findable meant one thing. Now it means two, and the two pull in different directions. A search engine wants to send someone to your page. It rewards pages...
When a language model is asked about an organisation it has not memorised, it goes looking for the page that says plainly what the organisation is. That is almost never the...